As a socially responsible direct selling company, Soul Purpose redefines empowerment by supporting individual purpose and vision through the marketing of natural, quality products that illuminate body, beauty, style and spirit.

Soul Purpose is dedicated to providing entrepreneurial opportunities and resources that empower people, especially African American, Hispanic, Asian and Native American women. The company does this by developing and marketing highly differentiated, natural, botanically-based beauty and wellness products marketed through the direct selling channel. Our goal is to help entrepreneurs launch and sustain viable, socially responsible businesses that generate wealth, stimulate growth and revitalize diverse communities throughout the world.






The objectives of Soul Purpose Lifestyle are :

  • To create transformational opportunities for individuals who want to improve their quality of life.

  • To "Do Well by Doing Good"
  • To create highly successful and prosperous social entrepreneurs.

  • To be a leader in the development of health, beauty and personal care products in the United States
  • To foster and support entrepreneurial opportunities via the direct selling business model

  • To be a socially responsible company that promotes its core values in every aspect of its operation

  • To be a "green company" by using recycled paper and vegetable-based inks and by encouraging recycling of our product containers

  • To create products that are natural and botanically-based and paraben-free

  • To partner with the socially responsible business community to provide a wide variety of goods and services to help us meet our core objectives.


Interested in our Soul Purpose
home-based business opportunity?