Soul Purpose has been able to capture the national media’s attention routinely since the company began enrolling Entrepreneurs in 2008.
Our products, individual projects, and joint ventures have garnered articles and mentions in publications such as Essence, Ebony, Heart and Soul, Sister2Sister, Average Girl, Shepreneur Magazine, Caribbean News, Black Enterprise Business Report, Blacknews.com, That Black Girl Site, and LA Beauty Beat.
In addition, Soul Purpose has entered into partnerships with well -known celebrities and companies to help promote its products and business opportunity.
Soul Purpose also partners with Hidden Beach Recordings to create special promotions, such as this year’s Valentines’ Day package, “Love, Passion & Other Emotions,” that combined a CD featuring Hidden Beach Recordings artists with a Soul Purpose pure soy candle and massage butter. The package caught the attention of many media outlets which helped boost sales.
Soul Purpose has collaborated with Ashley Stewart and Urban Brands to create “Divas Night Out,” special shopping nights at Ashley Stewart stores featuring spa treatments in the stores using Soul Purpose products.
Other partnerships have been formed with Sony Music and Columbia Records and celebrities Terrence Howard, John Legend, Mary Mary and Terrie Williams. These partnerships not only help Soul Purpose Entrepreneurs promote their individual businesses by creating a little extra “buzz” about the company they are representing, but they also help Soul Purpose attract media attention—a valuable tool when it comes to adding credibility to both the company and its products.